My book is available

My novel became widely available this week! Now I get to put into practice all that book marketing stuff I've been reading the last few years. If you haven't seen it yet, here's the basic info about my novel and where to find it:

Being Emily is first young adult novel to tell the story of transsexual girl from her perspective. It’s a story for anyone who has ever felt that their inside and outside don’t match and no one else will understand. You can read an excerpt on the publisher’s site

And you can buy the book there or on or on Barnes & Noble

For an eBook you can use in most eReaders, click here:

The Periodic Table Of SEO Ranking Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success. The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Read on!


This is one of the absolutely most helpful guides I've seen about SEO. Not only does it remind me of what I need to pay attention to, but it's also a handy way to explain to clients the complexity of SEO.

I encourage you to click the title above and visit the Search Engine Land website where you can download your own copy. 


Happy Thanksgaming!

Thanksgamingwords2From the same family that brought you the hit holiday National Day Off for Jews (celebrated Dec. 25), we present: Thanksgaming! 

Celebrated annually on the same day as Thanksgiving, this holiday gives gamers everywhere a day to give thanks for our tremendous good fortune in the variety of great games available, the easy accessibility of the “flow” state to us, and the way games bring together diverse people over vast distances.

There are two main ways to celebrate this holiday (though of course you’re invited to invent more):

1. Spend the day at home in comfy clothes, eating easy to prepare foods and playing your favorite games. Periodically log in to the social networks of your choice and express heart-felt thanks for these wonderful games and your brilliant achievements in them. Congratulate your friends on their Thanksgaming achievements.

2. Spend the day with family and friends and play games together. Give thanks for the way games bond people, build teamwork, and keep your crazy relatives from fighting (much).

Isn’t it time for a holiday that unites gamers without requiring us to leave the comfort of our homes, dorms or apartments? Join us in celebrating Thanksgaming and consciously increasing the amount of happiness in the world by doing what you love to do and sharing that with others.


Survey Shows Publishing Expanded Since 2008 –

BookStats, a comprehensive survey conducted by two major trade groups that was released early Tuesday, revealed that in 2010 publishers generated net revenue of $27.9 billion, a 5.6 percent increase over 2008. Publishers sold 2.57 billion books in all formats in 2010, a 4.1 percent increase since 2008.


YA fiction is up 6.6% and adult fiction up 8.8%. I like those numbers! And that's post-Harry Potter.

Speaking of which, seeing The Deathly Hallows parts 1 & 2 recently really demonstrated to me that ways in which novels can go so deeply into characters, moments and story arcs in a way you just can't get in a movie.

Reader Buying Habits

I'm in the process of merging my Novel Marketing Strategies blog into this one now that I've had an epiphany about how to marketing novels. (Yes, soon I'll post a longer article about that epiphany.) Here I'm bringing in some of my favorite reader data from that other blog:

From a 47-page report of stats from Bowker Pubtrack, assembled by Sisters in Crime. (The report focuses on mystery novels, which may be why some of the numberd reasons above are missing for SFF.) 

What influences book sales: Fantasy

  • Part of a series: #1 reason
  • Know/Like this author: #2
  • In-Store Display/On Shelf/Spinning Rack: #3
  • Friend/Relative Recommended: #4
  • Online – Book Review: #5
  • Online – Author’s Website: #6
  • Online – Retailer Recommended: #7
  • Book Club: #8
  • Best Seller List: #12
  • Book Review (Not Online): #25

What influences book sales: Science Fiction

  • Know/Like this author: #1 reason
  • Part of a series: #2
  • In-Store Display/On Shelf/Spinning Rack: #3
  • Book Club: #4
  • Friend/Relative Recommended: #5
  • Online – Author’s Website: #6
  • Online – Book Review: #7
  • Online – Retailer Recommended: #8
  • Best Seller List: #11
  • Book Review (Not Online): #15

In a study by Verso Advertising about book-buying behavior in 2010 (full study online at:, the primary factors in a book purchase decision were:

  • Author reputation 52%
  • Personal recommendation 49%
  • Price 45%
  • Book review 37%
  • Cover artwork/blurbs 22%
  • Advertising (including online) 14%


A Writer’s Time – Ken Atchity

I’ve read many books about how to write and this remains
one of my favorites. He covers not only time management tactics, but also
creativity management, which is crucial.

I recently found this page of notes that I wrote to
myself as a quick review of my favorite points of the book. I’m presenting it
here to give you an idea of the scope, but to really dig into his strategies
for managing yourself as a write, I recommend you read the whole book. (He has
a good style, you’ll enjoy it!)

A Writer’s Time: Making the Time to Write